Amazon Seller Account Suspension Due to Seller Identity Verification and Seller Performance Review
When registering an Amazon Seller Account, many people face seller account suspension from Seller Identity Verification (SIV) and/or Seller Performance Review (SPR).
Due to my relationship with Amazon Global Selling management that oversees sellers from Southeast Asia, Australia and New Zealand who sell on Amazon Seller Central North America (comprising the US, Canadian and Mexican marketplaces), I used to connect anyone facing suspension due to SIV or SPR directly with Amazon management and the issue was usually resolved within a week.
However the number of seller registrations that get automatically suspended has greatly increased this past year and Amazon does not accept "personal" referrals anymore . To cope with the increasing number of cases, Amazon has prepared the following guide as well as a template to submit for escalation.
This is just my guess, but I think most of this is due to an automated system that is bot-driven.
So, if you are facing continued Amazon seller account suspension, go through the guide below and follow the steps exactly, so that you submit information and documentation that can be accepted by a mindless bot that scans and seeks to match your info and docs.
I am contacted almost daily by people telling me their seller account was suspended when they tried to register, sharing their situation and asking me what to do. Please note that I cannot do anything more than ask you to refer to this guide and follow the steps, as Amazon will automatically reject any other form of escalation, so it is pointless to ask me for more info or help with regards to Amazon seller account suspensions due to Seller Identity Verification and Seller Performance Review.
What I do recommend is to follow the guide as the Amazon Global Selling Team for Southeast Asia, Australia and New Zealand are genuinely helpful and sincere people who will help to appeal your case as long as you have provided all the info exactly as requested so they can escalate it to SPR.
But also be aware that they are appealing to the Seller Performance Review department, which is a separate department staffed by people who aren't all helpful. I can say this because I was at a friend's house for dinner where I met a friend of my friend, who was working in Amazon SPR. To protect his/her identity I will refer to this person as X. X was shocked at some of the other colleagues in SPR because when X actually bothered to look at each SPR suspension case and try to help sellers, some senior colleagues told X not to bother. "Just suspend and move on, why bother?", was what they said. X was shocked as X thought their department's job was to help genuine sellers.
In light of the above, and interacting with many sellers, I would advice to try and try again. I know 1 seller from Australia who only got approved after appealing 7 times after I advised her to try and try again, and hope that your case is handled by someone who cares.
Due to my relationship with Amazon Global Selling management that oversees sellers from Southeast Asia, Australia and New Zealand who sell on Amazon Seller Central North America (comprising the US, Canadian and Mexican marketplaces), I used to connect anyone facing suspension due to SIV or SPR directly with Amazon management and the issue was usually resolved within a week.
However the number of seller registrations that get automatically suspended has greatly increased this past year and Amazon does not accept "personal" referrals anymore . To cope with the increasing number of cases, Amazon has prepared the following guide as well as a template to submit for escalation.
This is just my guess, but I think most of this is due to an automated system that is bot-driven.
So, if you are facing continued Amazon seller account suspension, go through the guide below and follow the steps exactly, so that you submit information and documentation that can be accepted by a mindless bot that scans and seeks to match your info and docs.
I am contacted almost daily by people telling me their seller account was suspended when they tried to register, sharing their situation and asking me what to do. Please note that I cannot do anything more than ask you to refer to this guide and follow the steps, as Amazon will automatically reject any other form of escalation, so it is pointless to ask me for more info or help with regards to Amazon seller account suspensions due to Seller Identity Verification and Seller Performance Review.
What I do recommend is to follow the guide as the Amazon Global Selling Team for Southeast Asia, Australia and New Zealand are genuinely helpful and sincere people who will help to appeal your case as long as you have provided all the info exactly as requested so they can escalate it to SPR.
But also be aware that they are appealing to the Seller Performance Review department, which is a separate department staffed by people who aren't all helpful. I can say this because I was at a friend's house for dinner where I met a friend of my friend, who was working in Amazon SPR. To protect his/her identity I will refer to this person as X. X was shocked at some of the other colleagues in SPR because when X actually bothered to look at each SPR suspension case and try to help sellers, some senior colleagues told X not to bother. "Just suspend and move on, why bother?", was what they said. X was shocked as X thought their department's job was to help genuine sellers.
In light of the above, and interacting with many sellers, I would advice to try and try again. I know 1 seller from Australia who only got approved after appealing 7 times after I advised her to try and try again, and hope that your case is handled by someone who cares.
| amazon-sivandsprguide-forsellers-11152019.pdf |
| template_for_internal_escalation_to_globalselling-sea_amazon.com.docx |