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  • About
  • Amazon FBA Guide
    • Amazon FBA 101
    • Amazon Professional vs Individual Selling Plans
    • How to Sell On Amazon From Outside the US
    • Amazon FBA Prep Companies
    • Best Tools for Amazon Sellers
    • Code Confusion - Understanding GTIN, UPC and Amazon Barcodes
    • Amazon FBA Fees Explained
    • How to Create Amazon Coupons
    • How to Increase Amazon Sales - Traffic, Click-throughs and Conversions
    • International Shipping to FBA
    • Optimizing FBA Inbound Shipping
    • Product Images and Photography
    • Amazon and Taxes - Income Tax, Sales Tax, and VAT
    • SIV and SPR
    • Amazon PPC Advertising
    • Amazon Seller FAQ
  • Reviews
    • Proven Amazon Course Review
    • Amazing Selling Machine Review
    • Amazon Advantage Review - How to Optimize Copywriting for Amazon Listings
    • Amazon FBA Reimbursement Guide Review
    • Helium 10 Review and 50% Discount Code
    • Payoneer vs WorldFirst
    • Rebate Programs
  • Training
    • Amazon Seller Live Training
  • Multiple Income Streams
    • Creating an Ecommerce Website
    • Merch by Amazon
  • Blog
  • Newsletters
  • Q&A

Impressions > Clicks > Conversions

  1. IMPRESSIONS - you make an impression when your page/product listing is seen in search results. Typically this requires ranking as high up as possible on page 1 of search results for multiple keyword terms that people use, since most people would look at the top few search results and hardly anyone bothers to scroll very far down or click beyond the first page.  Amazon, whenever your listing appears on the screen of a shopper, it is considered an impression.
  2. CLICKS (SESSIONS): Attract “scrollers” to click through from search results. Measured by number of clicks and click-through rate (CTR) = clicks/impressions. 
  3. CONVERSIONS: Move viewers to buyers Measured by conversion rate = sales/sessions
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  • About
  • Amazon FBA Guide
    • Amazon FBA 101
    • Amazon Professional vs Individual Selling Plans
    • How to Sell On Amazon From Outside the US
    • Amazon FBA Prep Companies
    • Best Tools for Amazon Sellers
    • Code Confusion - Understanding GTIN, UPC and Amazon Barcodes
    • Amazon FBA Fees Explained
    • How to Create Amazon Coupons
    • How to Increase Amazon Sales - Traffic, Click-throughs and Conversions
    • International Shipping to FBA
    • Optimizing FBA Inbound Shipping
    • Product Images and Photography
    • Amazon and Taxes - Income Tax, Sales Tax, and VAT
    • SIV and SPR
    • Amazon PPC Advertising
    • Amazon Seller FAQ
  • Reviews
    • Proven Amazon Course Review
    • Amazing Selling Machine Review
    • Amazon Advantage Review - How to Optimize Copywriting for Amazon Listings
    • Amazon FBA Reimbursement Guide Review
    • Helium 10 Review and 50% Discount Code
    • Payoneer vs WorldFirst
    • Rebate Programs
  • Training
    • Amazon Seller Live Training
  • Multiple Income Streams
    • Creating an Ecommerce Website
    • Merch by Amazon
  • Blog
  • Newsletters
  • Q&A