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Amazon Seller Account Registration, Seller Identity Verification and Seller Performance Review

How to Register an Amazon Seller Account and Dealing with Account Suspension due to Seller Identity Verification and Seller Performance Review

A number of people are unsure of how to register an Amazon Seller Account.

Some also  face seller account suspension after registration due to Seller Identity Verification (SIV) and/or Seller Performance Review (SPR).

I used to be contacted almost daily by people telling me their seller account was suspended when they tried to register and asking me what to do.

Through my relationship with Amazon Global Selling management, a division of Amazon North America that oversees sellers from Southeast Asia, Australia and New Zealand who sell on Amazon Seller Central North America (comprising the US, Canadian and Mexican marketplaces), I used to connect anyone facing suspension due to SIV or SPR, directly with Amazon management and the issue was usually resolved within a week.

Prior to 2022 a large percentage of seller registrations were automatically suspended as the verifications were largely handled by a bot that often had trouble with verifying the documents uploaded for registration, such as the applicant's passport, bank statement, and utility bill.

Thankfully, these issues have been greatly reduce since 2022 as the account verification process is now handled by a human account manager over a video call.

I highly recommend reading and following the Amazon Seller Registration Guide provided by Amazon to make your seller account registration as smooth as possible.

You can click on the link to get the Amazon Seller Registration Guide or download the PDF file below.
ags_account_registration_guide_18-2-2022.pdf
File Size: 3444 kb
File Type: pdf
Download File

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  • About
  • Amazon FBA Guide
    • How to Register an Amazon Seller Account
    • Amazon FBA 101
    • Amazon Professional vs Individual Selling Plans
    • How to Sell On Amazon From Outside the US
    • Amazon FBA Prep Companies
    • Best Tools for Amazon Sellers
    • Code Confusion - Understanding GTIN, UPC and Amazon Barcodes
    • Amazon FBA Fees Explained
    • Amazon Coupons vs Prime Exclusive Discounts
    • How to Create Amazon Coupons
    • How to Increase Amazon Sales - Traffic, Click-throughs and Conversions
    • Optimizing FBA Inbound Shipping
    • Product Images and Photography
    • Amazon and Taxes - Income Tax, Sales Tax, and VAT
    • Amazon PPC Advertising
    • Insurance for Amazon Sellers
    • Amazon Seller FAQ
  • Reviews
    • Payoneer vs WorldFirst vs TransferWise vs OFX vs Airwallex
    • Helium 10 Review and Discount Codes
    • Proven Amazon Course Review
    • Amazing Selling Machine Review
    • Amazon Advantage Review - How to Optimize Copywriting for Amazon Listings
    • Amazon FBA Reimbursement Guide Review
    • Rebate Programs
  • Training
    • Amazon Seller Live Training
  • Blog
  • Newsletters
  • Q&A