Selling On Amazon & Other Online Adventures
Life is a journey. One that can be full of ups and downs. Often meandering through mountains, valleys, deserts and streams. The last few years have been especially interesting as I stepped out from many years of salaried employment into a new season fraught with unknown challenges as well as opportunities.
This online journal serves as a chronicle of my entrepreneurial adventures (and misadventures) as they unfold. These include dabbling in Internet marketing, creating an online shop and most importantly SELLING ON AMAZON from outside the USA. Hopefully my successes and failures will be helpful to many, the contents here will generate fruitful discussions, resources will be shared and most of all that some of us will get to know each other better along the way.
I will be blogging in "chapters" beginning from end 2012 and briefly going through September 2013. After that, things took a major turn for the better when I found the amazing team and resources in the Proven Amazon Course....And that's when this journey really took off!
Before you go any further, I strongly recommend you first click on the link to join these two FREE Facebook groups:
These are perhaps THE most helpful and constructive groups anywhere on the planet (and I'm not exaggerating). The first group has thousands of helpful members and the moderation team keeps the culture extremely helpful. The second smaller group started out from a meetup of sellers in Singapore and has grown to include Amazon's management team amongst its members!
We all have many questions, especially when starting out! Being a member of these Facebook Groups, you can ask all your questions and they will be answered positively and constructively. Do not underestimate how important being part of a genuinely helpful community can be. Interacting with the right people has been one of the most critical keys to my success.
The other huge key has been understanding the power of KEYWORDS. I cannot emphasize the importance of keywords enough. It is the foundation to success online success because the primary way people find anything online is through search. And it's not just Google or Bing that are search engines, Amazon and any shopping site/app are also search engines that match product results to each customer's search query. A big part of online advertising is also keyword-driven. Therefore knowing how to research and analyze the right keywords to use, how to optimize them in a listing, and how to advertise effectively with them is absolutely critical to establishing and scaling online sales.
Here's a short 22 min video about keywords that I did for Global Sources in August 2020. For a more extensive video and write-up I have a page that covers keywords and how they are the foundational key to successful online sales.
If you want a quick overview of selling on Amazon, watch the short video below by Amazon for a quick summary of how I started to sell on Amazon and why I think it's good sales channel. Amazon approached me to shoot the video as the first Singapore seller ever featured on their Amazon Seller Success Story series.
Before you read further, have you applied to join the Facebook groups?
For a step-by-step guide on how to get started selling on Amazon, go to Amazon FBA 101.
Once that's done, click here to start at the beginning of the journey... or go to the Blog for the latest posts, or check out my reviews of the tools and resources I have found most helpful.
Everything else can be easily found from the menu or the search box at the top.
14-15 Oct 2020: Just uploaded two 1 hour webinars on Amazon PPC Advertising. I learnt alot from joining a 6 week PPC mastermind with Ritu Java, CEO of PPC Ninja and invited her to share with the community.
20 Aug 2020: Spoke at this year's Global Sources Online Show. I was invited to speak at Global Source's Summit in Hong Kong, but due to Covid-19, this year's trade show was held online. I spoke on the keywords as one of the foundational keys to Amazon and online success. The video is posted above on this page and I also have a page with a more in-depth video and article about keywords.
31 Jul 2020: Amazon just released Negative Product Targeting! This has been an Amazon PPC advertising feature that has been long awaited. I just spent several hours yesterday adding negative product targets to my numerous automatic campaigns. This should bring their ACOS down significantly. This post explains negative targeting.
Apr 2020: My Amazon Seller Live Training course is now online! With the Covid-19 lockdown, I've moved my training course completely online. It comprises 2 full days of live, interactive webinars plus four 1-to-1 consultations. Now anyone, anywhere in the world can sign up for my live training. Each intake is still restricted to a maximum of 15 people so that I can support everyone individually.
5 Apr 2020: New page on Product Photography and Images. Find out how to create images for your online listings.
5 Feb 2020: Want to start selling on Amazon? One of the first choices you have to make is whether to register for a Professional or Individual Amazon Seller Account.
I get asked this very often and decided to spend some time explaining the main differences so you can make a well-informed decision. Details at Amazon Professional vs Individual Selling Plans.
17 Nov 2019: Lots of new seller account registrations are facing problems with getting stuck at Seller Identity Verification and/or Seller Performance Review. Amazon reached out to me to share a guide and escalation template they prepared to help sellers. You can find these at this page: Seller Identity Verification and Seller Performance Review.
4 July 2019: Amazon coupons is a powerful way to improve both your click-through rates and conversions. I just spent the whole day writing this post to show you how to create Amazon coupons with step-by-step screenshots of the whole process so you can do it easily!
18 Sep 2018: Just wrote a new page on How to Increase Amazon Sales by understanding and optimising for traffic, click-throughs and conversions.
27 May 2018: After sharing the tools I use, several readers asked me what I would choose if I could only pick 1 tool. After extended practical use, Helium 10 is easily my favourite and most used tool. Actually it's a sweet suite of 12 tools. I explain why and how I use it in my Helium 10 Review.
17 Mar 2018: Posted a list of the Amazon tools I use after constantly getting asked to recommend the tools I use for Amazon seller research.
23 Feb 2018: Many of you have asked me to conduct training classes. After 2-3 years, I have good news! I've just launched AMAZON SELLER - SINGAPORE TRAINING. The first class sold out in just over 1 day. Due to popular demand, I'm planning the fourth class on 11-12 June 2018. Click on the link to find out more and let me know your preferred dates if you want to sign up.
11 Dec 2017: Just added my latest blog post on how to estimate Amazon sales for Q4 and plan inventory to meet demand without overstocking. I use one of my products as example to calculate how much quantity to stock, lead times, and when to order.
17 Nov 2017: The Proven Amazon Course (PAC) is on sale at $100 off! This is the main resource I use and recommend that has helped me start selling successfully on Amazon and grow a sustainable online business with multiple income streams. I've said multiple times that it's worth at least $3000 and been a far better investment than what I paid for my Master's degree course. The price will be increasing to over $400 in early 2018, so grab it now to lock in your price at $299. Find out more in my Proven Amazon Course Review and Amazing Selling Machine vs PAC Comparison.
4 March 2017: Amazon just reimbursed me $1230.62 for units that they lost or damaged in their warehouses. Reimbursements are supposed to be automatic, but they miss a fair number of units. In the last 3 years, I've compiled and requested for reimburse manually. This can be fairly complicated but it's worth the effort as I've been reimbursed close to $10,000 that would otherwise have been "lost" in the system. I follow the steps in the Complete Guide To FBA Reimbursements each time I do this every 6 months.
27 Oct 2016: I address some frequently asked questions about selling on Amazon during Q4.
5 Mar 2016: Latest newsletter - Download Suspension Prevention ebook by Cynthia Stine FREE (sold by Amazon at $25.73). Free download is available till 16 March 2017. Also how I spent a few minutes to get back several thousand dollars in unpaid Amazon FBA reimbursements from Seller Support.
31 Mar 2016: Based on the challenges I encounter and the questions from other sellers, I've started a whole new section that covers the essential steps to sell on Amazon, answers frequently asked questions and explains the issues faced by Amazon Sellers. Check out the Amazon FBA Guide.
Also added a new blog post today.
Jan 2016: I've sent newsletters with useful info, tips and tools since 2014. Realising that anyone who signs up to join the journey after a newsletter is emailed would miss out on the wealth of practical points shared in previous emails, I've copied and pasted them on to this site so you won't miss out! Click on Newsletter in the top menu to read the newsletters past and present!
30 Aug 2015: Just wrote my Proven Amazon Course Review including a screenshot of its contents. Click the link to read it.
Are you living outside the USA but sell (or want to sell) on Amazon? You're warmly invited to join our Singapore and International FBA FaceBook group at www.facebook.com/groups/MySilentTeamSG.
Remember to sign up on the right to get your free list of prep companies and receive occasional emails with useful tips and info!