At the same time my business objective is not to be super rich but rather to be self-sustaining so I can live my lifestyle of choice, including having flexibility of time for family and to help others. My business streams have been doing well enough, so I have not been very focused on growing my Amazon business for several months. Last month I received a little kick in the "a". My number 1 wholesale supplier gave 1 week's notice that they were no longer selling to Amazon resellers because they have decided to sell directly on Amazon themselves. The bad news provided a much needed jolt.
I was also reminded of another successful seller I know who tries to add 20 new SKUs ever month.
So I took ACTION and the result is I created 8 new replenishable listings in 1 week - 4 SKUs from an existing private label supplier, 3 SKUs from a wholesale account and 1 bundle combining a private label with a wholesale product that I currently sell over 100 units of a month. As I write this, 3 have been received, 1 has started selling, 4 are en-route to fulfilment centers and 1 is being processed by the supplier.
One tool has been really useful for helping to decide what to sell, and finding keyword search terms to optimise listings and sponsored ads - Keyword Inspector. You can have a look at the video to understand how that works. Essentially you spy on a listing's search terms, which shows you what buyers are looking for. You find gaps where there go out to source product and create bundles relevant to those search terms to meet that demand.
While the above was happening, I also landed a new client whom I will work with on what the Proven Amazon Course calls Product Partnering. The client is an Australian company and I am working with them to launch, manage and optimise their Amazon sales. Payment terms are 25% of all Amazon payouts, making this completely performance based - the client pays nothing till they get sales (a strong selling point that proves we are confident about getting results) and the more I help them sell, the more I get paid. It's a great way to build an additional income stream for those with Amazon selling experience and a working knowledge of how to effectively thrive on Amazon. To learn more about the Proven Product Partnering Course click here. It's also included in the Proven Amazon Course (PAC), so you already have access to it, if you own PAC, which is the much better deal.